The Story

Why a 35-year marketer surveyed his own network, and what came back.

Their repeated words

  • Connector
  • Generative optimism
  • Speed
  • Foresight
  • Generosity

The answers came back within days, and they changed how I describe my own value. This site is built from their words, not mine. If you want the same mirror for yourself or your company, the exercise takes three questions and ten minutes per person. I will happily show you how. It might be the highest-return marketing research you ever run.

Start with a conversation.

I will happily show you how the exercise works. It might be the highest-return marketing research you ever run.